People Say…

“I have had the opportunity to work together with Stu both in our corporate days and on a recent entrepreneurial project. He is an imaginative thinker, a barrier breaker in his pursuit of solutions to tough challenges and has a strong bias for action. All good things that I want to have in a partner. He brings a freshness of new ideas along with his extensive experience in a broad range of businesses.” Brian Ruder, Corporate leader/Pepsi, H.J. Heinz and Citigroup, currently Executive in Residence/NYU Stern School of Business

“Stuart is one of the best consumer goods marketing strategists I know and has a remarkable knack for finding innovative ways to accomplish elusive goals. In a situation where innovative and visionary leadership are essential and the assured delivery of results critical, I would want to see Stuart at the helm.” Michael Cappy, Director of Strategic Planning/General Electric, Managing Member/Gibraltar Foundation.

From my perspective as both a general manager and a CFO, Stu [Haugen] is very simply the best marketing guy I ever worked with, either at Pepsi or anywhere else. By best, I mean the smartest, most creative, most passionate, and most driven to achieve real results, fast.” David E. Daucher, CEO/Sojourn Care, President/Circle K International, CFO/Pepsi-Cola Europe.

Stuart helped to define the early days of mobile (telephony) entertainment and was key to growing our operations in Europe. His world-class marketing and leadership skills made an immediate impact. I hope that we will have the opportunity to work together again.” Karl Simonsen, Co-Founder and EVP/Indiqu Inc.

I have managed many people that had ‘out of the box’ thinking skills but no one approaches Stu when it comes to finding creative business solutions.” Fredrick S. Meils, President/Pepsi-Cola Europe.

I recently worked with Stu on reorganizing a Social Media startup. I was most impressed by his visionary leadership and ability to conceive a strategy for growing a business exponentially as well as his formidable communication and social networking skills. He doesn’t waste time with small ideas or small talk and gets to the big picture quickly with tremendous drive. He’s a terrific team player and colleague and I would very much enjoy working with him again.” Geoffrey Sharp, Principal/Optimizing Social Media.

We were very selective in recruiting top marketing talent (particularly those with General Management potential) into Pepsi during the years we transformed it from a simple soft drink bottler. Stuart was one of the most strategically agile fast trackers we ever hired. He brought a unique global perspective, demonstrated natural commercial sagacity and negotiating skills, and the kind of interpersonal skills that made him welcome across the organization. I recommend him without reservation.” Edmund Piccolino, Senior Vice President Human Resources/PepsiCo International.