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Who I Am

Discovery consists of seeing what everybody has seen and thinking what nobody has thought…” Albert Szent-Gyorgyi

I am a master of “discovery”. A 30+ year veteran of the sales, marketing, and general management wars, leading teams and organizations for some of the world’s best known brands and companies, including Nestle Purina, PepsiCo, Campbell Soup, I have experience ranging from consumer goods — predominantly food and beverage — to a multiplicity of technology sectors including server systems, web and cloud applications, CRM, mobile telephony entertainment/services, artificial intelligence agents, mobile ad serving, and many others.

I have built, led, and motivated teams ranging from raw start-ups to major divisions of Global 100 corporations inspiring achievement of “against the odds” outcomes and, quite simply, making magic happen.

I am a proven “game changer” and a serial value creator with a demonstrated capability to identify and exploit opportunities overlooked by others.

I do a few things really, really well… particularly if they involve innovation and the change necessary to create sustainable competitive advantage in today’s challenging times. I have disrupted markets and broken the “rules” to seize competitive advantage for companies and groups of virtually every scale… from Global 50 down to the most raw of startups.

If you are looking for my resume/CV, click here.

I also do advisory work for non-profit, mission-driven organizations, often on a pro-bono basis, bringing my extensive experience in strategy, marketing, and communications to bear on your needs. Don’t hesitate to contact me.

What I Do

I do a few things really, really well… particularly if they involve innovation and the change necessary to create sustainable competitive advantage in today’s challenging times. I have disrupted markets and broken the “rules” to seize competitive advantage for companies and groups of virtually every scale… from Global 50 down to the most raw of startups.

The ability to conceive and manage innovative, transformational change is the fundamental driver of my track record of success across a range of roles, industries, cultures, and situations.

Innovation should not be reckless, ill-conceived, or speculative but true innovation is always frightening because it involves transformational change, meaning that it:

  • …has the power to change customer expectations, or…
  • changes the basis of competition to your advantage, or…
  • …has the power to change industry economics

While my business and conceptual skills transcend most industry and segment barriers, I have a long and extensive track record of success in both consumer package goods and technology.

I am a hands-on guy with an outstanding combination of intuitive strategic skills, analytical rigor, and out of the box creativity. Some of the ways I can help your organization include:

Corporate, division, or brand group strategy — I’ll find the market leverage you are missing and help you implement a strategy that can optimize your business.

Strategic branding — How much of your brand’s potential have you failed to exploit? Or, have you over-extended your brand to the point it is fragmented and losing relevance to the consumer.

Brand Positioning/Creative strategy — I can help you, your marketing team, and your agency develop a positioning and creative strategy that connects your brand to your target source of business on an emotional and rational basis. And, I can help you turn that strategy into advertising creative, whether TV, radio, print, online, or social media, that sells product and generates a return on investment. There’s a lot of “bad” advertising being done these days… some of it is just a waste of money… some is actually detrimental to your brand’s equity. Contact me and I’ll do a quick creative audit for you and let you know where you stand.

Business Development — I sell and grow businesses for a living and I’m extremely good at it. Do you need new product/business development, geographic expansion, acquisition integration…? I also have a massive contact network that can open doors for you and your business around the world.

I work fast and work with your existing team to make things happen. I understand how to leverage limited human and financial resources and believe that simple is almost always better.

I have done a lot of really great things and have had a lot of success over the years… I have also made a lot of mistakes that you don’t need to repeat in your business. Take advantage of my experience, both successes and failures…

Contact me… we can make some magic happen in your business. Or, you can download my resume/CV by clicking here.

What People Think

“Stuart is one of the best consumer goods marketing strategists I know and has a remarkable knack for finding innovative ways to accomplish elusive goals. In a situation where innovative and visionary leadership are essential and the assured delivery of results critical, I would want to see Stuart at the helm.” Michael Cappy, Director of Strategic Planning/General Electric, Managing Member/Gibraltar Foundation

“From my perspective as both a general manager and a CFO, Stu [Haugen] is very simply the best marketing guy I ever worked with, either at Pepsi or anywhere else. By best, I mean the smartest, most creative, most passionate and most driven to achieve real results, fast.” David E. Daucher, CEO/Sojourn Care, President/Circle K International, CFO/Pepsi-Cola Europe

“Stuart helped to define the early days of mobile [telephony] entertainment and was key to growing our operations in Europe. His world-class marketing and leadership skills made an immediate impact. I hope that we will have the opportunity to work together again.” Karl Simonsen, Co-Founder and EVP, Indiqu Inc.

“I have managed many people that had ‘out of the box’ thinking skills but no one approaches Stu when it comes to finding creative business solutions… he [Stu] simply does not accept that the ‘box’ exists…” Fredrick S. Meils, President/Pepsi-Cola Europe

“I recently worked with Stu on reorganizing a Social Media startup… I was most impressed by Stu’s visionary leadership and ability to conceive a strategy for growing a business exponentially, as well as his formidable communication and social networking skills. He doesn’t waste time with small ideas or small talk and gets to the big picture quickly with tremendous drive. He’s a terrific team player and colleague and I would very much enjoy working with him again.” Geoffrey Sharp, Principal, Optimizing Social Media

“We were very selective in recruiting top marketing talent (particularly those with General Management potential) into Pepsi during the years we transformed it from a simple soft drink bottler: Stuart was one of the most strategically agile fast-trackers we ever hired. He brought a unique global perspective, demonstrated natural commercial sagacity and negotiating skills, and the kind of interpersonal skills that made him welcome across the organization. I recommend him without reservation.” Edmund Piccolino, Senior Vice President Human Resources/PepsiCo International

Contact Me

You can reach me at:

International cell phone:   +33 6 1075 4765

US fixed line phone:   +1 (408) 329-6070

Email:   stuhaugen@swhaugen.com

If you want my resume/CV, click here.